“Palminteri is Primetime.” The black-and-white, Shepard Fairey–esque image of JP’s likeness has become a visual touchstone in Santa Barbara media lore and pop culture alike. The guerrilla-style pro-Palminteri-sticker marketing campaign, born without the newsman’s involvement but fully embraced by him in the years since, can be found everywhere from beloved pizza joints in San Francisco’s North Beach and subway stations in New York City to cargo holds on FedEx jets and a scooter in Vietnam. Though people in the know are tight-lipped, rumor has it that the original artwork and sticker campaign were the brainchild of a former Dos Pueblos High School student named “Ricky.”


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